Page 16 - Export Hygiene & Beauty

ricerche di mercato
market research

Sales Location Val. / Sales Location Val. - Market
AT 28/04/24 AT 27/04/25 VAR. AT 28/04/24 VAR. AT 27/04/25
Totale Italia 100,0% 100,0% 0,0 0,0
Area 1 30,4% 29,9% -0,3 -0,5
Area 2 22,9% 22,5% 0,1 -0,4
Area 3 24,2% 24,2% -0,3 0,0
Area 4 22,4% 23,3% 0,4 0,9
Distr.Moderna 49,8% 47,9% -1,1 -1,8
I+S+LS Area 1 17,4% 16,7% -0,5 -0,8
I+S+LS Area 2 12,2% 11,6% 0,0 -0,6
I+S+LS Area 3 10,9% 10,5% -0,4 -0,4
I+S+LS Area 4 9,2% 9,2% -0,2 -0,1
Iper 20,6% 19,9% -0,4 -0,8
Super 24,3% 23,6% -0,3 -0,7
Liberi Servizi 4,8% 4,5% -0,3 -0,3
Discount 7,9% 8,0% -0,1 0,2
SSSDrug 42,4% 44,0% 1,2 1,6

Andamento dei segmenti Trend of the segments

Lo Shampoo rappresenta sicuramente il segmento Shampoo definitely represents the
principale contribuendo a generare il 49,3% main segment contributing to generating
del Giro d’Affari(Valore +4,3% ; Volume +1,6% ; 49.3% of the Turnover (Value+4.3% ;
Confezioni +0,2%). In questo contesto, sono Volume +1.6% ; Units+0.2%).
gli Shampoo “particolari” (Antiforfora, A Secco In this context, it is “special” Shampoos
ed Anticaduta) ad aver registrato i trend di vendita (Anti-dandruff, Dry and Anti-hair loss) that have
NIQ (NielsenIQ) is the leader più sostenuti, complice un aumento di referenze recorded the most sustained sales trends,
in providing the most complete, disponibili nei singoli punti di vendita. thanks also to an increase in the number of
unbiased view of consumer Seguono iDopo Shampoo (26,0%) che grazie ad una references available in the individual points of sale.
behavior, globally.
Powered by a ground-breaking consistente spinta assortimentale(+4,6%) e ad un They are followed by Conditioners (26.0%)
consumer data platform and aumento del Prezzo Medio (€/Lt 13,74 | +5,9%), which thanks to a consistent drive
fueled by rich analytic capabilities, registrano performance più che positive in the assortment (+4.6%)and an increase
NIQ enables bold, confident
decision-making for the world’s (Valore +13,7% ; Volume +7,3% ; Confezioni +8,3%). of the Average Price (€/Lt 13.74 | +5.9%),
leading consumer goods In questo caso, i Dopo Shampoo Senza Risciacquo, record performances that are more than positive
companies and retailers. nonostante una Quota a Valore solo del 6,2%, (Value+13.7% ; Volume +7.3% ; Units+8.3%).
Using comprehensive data sets In this case, the Leave-In Conditioners,
and measuring all transactions vedono le vendite incrementare a ritmi
equally, NIQ gives clients più sostenuti (Valore +53,0% ; despite a Share in Value of only 6.2%,
a forward-looking view into Volume +62,5% ; Confezioni +58,9%). see sales increasing at more sustained rates
consumer behavior in order (Value+53.0% ; Volume +62.5% ; Units+58.9%).
to optimize performance I Fissativi (Quota Valore=15,0%) registrano
across all retail platforms. trend positivi cross unità di misura Fixing products (Value Share=15.0%) record
Our open philosophy (Valore +9,2%; Volume +6,5%; Confezione +8,2%). positive trends cross-units of measurement
on data integration enables LeLozioni - con una Quota di Mercato Totale (Value +9.2%; Volume +6.5%; Units +8.2%).
the most influential consumer
data sets on the planet. più marginale (4,0%) – registrano una Lotions–with a more marginal Total Market Share
NIQ delivers crescita cross unità-di-misura. (4.0%) – record a cross-units-of-measurement growth.
the complete truth.
NIQ, an Advent International
portfolio company, has
operations in nearly 100 markets,
covering more than 90%
of the world’s population.
For more information, visit
www.niq.com.

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