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parola all’azienda
word to the company

These fragrances are perceived
as luxurious, enveloping and
Petite Fleur è un’occasione per proporre un prodotto distinctive. Layali translates this imagery
stagionale fortemente in linea con le tendenze lifestyle into an elegant line of 200ml, made up of six exclusive
e home décor, con un ottimo potenziale di sell-out fragrances for a target that appreciates the bold character
nel periodo autunno-inverno, e non soltanto. and the warm atmosphere of a persistent fragrance. Layali
Platinum è la linea più elegante della collezione, represents a strategic lever to intercept an expanding segment.
disponibile nei formati 100 ml e 500 ml, Petite Fleur comes into being to accompany
rivolta ad un pubblico esigente, ideale the colder months with fragrances that convey warmth
per distinguersi con discrezione e stile. and welcome. Available in two sizes (140ml and 200ml),
it comprises six fragrances selected to evoke the cosiness
and softness of winter. Notes of spicy vanilla, cashmere,
juniper, osmanthus, amber, white woods and winter
flowers. It is the attention to design that makes this line
even more interesting: each diffuser is inspired by the
new colour palettes of the world of interior decoration,
with neutral and enveloping shades, perfect to fit into the
most contemporary settings. Petite Fleur is an occasion to
offer a seasonal product strongly in line with lifestyle and
home décor trends, with an excellent potential of sell-out
in the autumn-winter period, but not only then.
Platinum is the most elegant line in the collection,
available in the 100ml and 500 ml sizes,
for a demanding public and ideal to
stand out with discretion and style.

Sweet Home Collection continua a evolversi con linee che profumano, arredano, creando valore e benessere
Layali, Petite Fleur e Platinum sono 3 linee diverse per stile e ispirazione, ma unite da una visione comune: interpretare i desideri del consumatore con coerenza,
personalità e attenzione alle tendenze. I formati – versatili e strategici – si accompagnano a un prezzo competitivo, che assicura un posizionamento accessibile e
al tempo stesso un’elevata qualità percepita. Il packaging è curato nei minimi dettagli, con un design elegante e d’impatto che valorizza l’esposizione in negozio.
L’abbinamento tra tendenza e stagionalità rappresenta una leva concreta per stimolare la rotazione del prodotto e rinfrescare l’offerta al pubblico. Il tutto con
la garanzia del Made in Italy, sinonimo dell’utilizzo di essenze selezionate, profumazioni persistenti, nonché di attenzione ai dettagli, con un tipico approccio
artigianale. Layali, Petite Fleur e Platinum non sono solo novità: rappresentano un’opportunità concreta per distinguersi sul mercato.

Sweet Home Collection continues to evolve with lines that perfume and furnish, creating value and well-being
Layali, Petite Fleur and Platinum are three lines which are different in style and inspiration, but united by a common vision: to interpret the consumer’s desires
coherently and with personality and attention to trends. The sizes – versatile and strategic – are accompanied by a competitive price, which ensures an accessible
positioning and at the same time high perceived quality. The greatest care has been taken with the packaging with attention paid to even the smallest details and
an elegant and high-impact design that gives value to the display in the store. The combination of trend and seasonality is a concrete lever to stimulate rotation
of the product and refresh the offer to the public, all with the guarantee of being Made in Italy, synonymous with the use of selected essences and persistent
fragrances, as well as attention to details, with a typical artisanal approach. Layali, Petite Fleur and Platinum are not only new products: they represent a concrete
opportunity to stand out on the market.

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