Page 17 - EXPORT HYGIENE & BEAUTY

parola all’azienda
word to the company

Piegaviva: 50 Years of Professional Beauty
Piegaviva celebrates 50 years of history with
Gloss&Repair, a colour line aavailable in 12 shades.
The creamy formula is boosted by the innovative
Argan-Plex technology: the Plex penetrates into the
hair fibre, reconnecting the damaged bridges, while
Argan Oil moisturizes and nourishes the hair without
weighing it down. The result is up to 100% coverage
of grey hair, with an extra glossy effect and a practical
60 ml maxi format. For those who want fast results,
Express Retouch is on its way: a 2-in-1 ammonia-free
system enriched with Keratin and Linseed Oil,
ideal for accurately touching up roots and reviving
brightness, being left to act for only 10 minutes.

Libera e Bella: Il Ritorno di un’Icona Libera e Bella: The Return of an Icon

Sotto la guida di Oyster Cosmetics, lo storico marchio Under the management of Oyster Cosmetics, the
del “pettine nero” torna protagonista come long-established brand of the "black comb" is back
simbolo della bellezza e dell’emancipazione italiana. as a symbol of Italian beauty and emancipation.
La linea rinnovata unisce l’eredità degli anni ’80 The renewed line combines the legacy of the 1980s
alle tecnologie più attuali, come P-PLEX with the most up-to-date technologies, such
e Cheratina Vegetale, offrendo risultati professionali as P-PLEX and Plant Keratin, offering professional
e una protezione efficace della fibra capillare. results and effective protection of the hair fibre.
Con 10 nuance colore e 2 superschiarenti, With 10 shades and 2 super lighteners,
Libera e Bella propone un’offerta completa Libera e Bella proposes a complete offer which
che combina kit colore e prodotti di trattamento, combines a colour kit and treatment products,
pensata per garantire performance elevate developed to guarantee high performances and
e una beauty routine adatta a tutta la famiglia. a beauty routine suitable for the whole family.

Fashion Natura: Fashion Natura:
la Scelta Consapevole the Conscious Choice

Fashion Natura rappresenta Fashion Natura represents the
l’evoluzione naturale della natural evolution of hair colour,
colorazione capelli, con una with a 100% ammonia-free
formula 100% vegana, and dermatologically
senza ammoniaca e tested vegan formula.
dermatologicamente testata. Available in 10 shades,
Disponibile in 10 nuance, la linea the line is inspired by the
si ispira ai principi dell’Ayurveda principles of Ayurveda
e combina ingredienti preziosi and combines precious
come Olio d’Oliva, Bacopa ingredients such as Olive Oil,
Monnieri, Olio di Neem, Bacopa Monnieri, Neem Oil,
Sesamo ed Henné. Sesame and Henna.
Il risultato è un colore luminoso The result is radiant and natural
e naturale che garantisce riflessi colour which guarantees intense
intensi e una cura profonda, reflections and in-depth care,
rispettando il benessere respecting the well-being of
della cute, della fibra capillare the scalp, the hair fibre and the
e dell’ambiente, in un approccio environment, in a sustainability-
orientato alla sostenibilità. oriented approach.

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