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novità prodottieventi
new productsevents

MARCA

by BolognaFiere MARCA by
and ADM BolognaFiere e ADM

Household Care and
Personal Care, the new
drivers of the Private Label Cura Casa e Cura Persona, i nuovi motori della MDD

The world of Mass Retail has already made its most
important appointment of the coming year: MARCA
by BolognaFiere & ADM will be back in Bologna on
13 and 14 January 2027. The event, which officially
opens the sector’s trade fair calendar, is confirmed as
the global stage which Mass Retail stores attend as the
star exhibitors, directly defining, together with their
partners, the directions of the market. This exclusive
format transforms the show into a unique ecosystem
where Private Label strategies are planned and the
trends that will guide consumption in the next twelve
months are anticipated, offering a privileged vision over
the whole sector of mass consumption. If Food remains
a long-established pilaster, the Non-Food sector, and
in particular Household Care and Personal Care, has
Il mondo della Distribuzione Moderna Organizzata ha taken on the role of a central strategic asset, registering
già fissato il suo appuntamento più importante per record growths which have led, in the last few years, to
l’anno che verrà: MARCA by BolognaFiere & ADM the dedicated areas doubling. Important pavilions, such
tornerà a Bologna il 13 e 14 gennaio 2027. as the central Pavilion 30, today host a rich display of
La manifestazione, che inaugura ufficialmente il innovative products, from technological excellences to
calendario fieristico del comparto, si conferma il highly advanced formations, and are confirmed as a point
palcoscenico globale in cui le Insegne della DMO of reference for anyone looking for solutions dedicated to
partecipano in veste di protagoniste espositive, hygiene, beauty and daily well-being.
definendo direttamente, insieme ai propri partner,
le rotte del mercato. Questo format esclusivo trasforma Strategic lines and new leading
la fiera in un ecosistema unico dove si pianificano players in Beauty & Personal Care
le strategie della Marca del Distributore (MDD) Today the Private Label has completed a true
e si anticipano i trend che guideranno i consumi metamorphosis towards value: it is no longer a mere
nei dodici mesi successivi, offrendo una visione alternative of price, but an offer of high quality that
privilegiata sull'intero settore del largo consumo. focuses on sustainability and specialization. All the main
Se il Food rimane un pilastro storico, il settore Non-Food, stores are investing heavily in the "Home & Personal
e in particolare i comparti Cura Casa e Cura Persona, Care” segment, while specialized distribution has also
ha assunto un ruolo di asset strategico centrale, found its place of choice at MARCA : the presence of
registrando crescite record che hanno portato, nelle companies such as Caddy’s (DMO Group), PiùMe and
ultime edizioni, a un raddoppio delle aree dedicate. Risparmio Casa, which dedicates a wide assortment
Padiglioni di primo piano, come il nevralgico to this segment, reinforces the show’s spotlight on
padiglione 30, ospitano oggi una ricca esposizione skincare and perfumery with innovative projects.
di prodotti innovativi, tra eccellenze tecnologiche These presences confirm the centrality of the event
e formulazioni d'avanguardia, e si confermano punto for anyone who manages high added value
di riferimento per chi cerca soluzioni dedicate categories, where the modern consumer looks
marca.bolognafiere.it all'igiene, alla bellezza e al benessere quotidiano. for professional products and refined formulations.

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