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ricerche di mercato
market research

Vendita Confezioni / Sale of packages

Totale Italia AT 27/04/25 AT 26/04/26 VAR. AT 27/04/25 VAR. AT 26/04/26
SOLARI 17.043.818 18.062.141 -0,6% 6,0%
Solari Latte Abbronzante 8.133.540 8.417.772 2,0% 3,5%
Solari Crema Abbronzante 2.806.177 3.542.229 -5,7% 26,2%
Solari Doposole 2.943.602 3.053.951 -1,8% 3,7%
Solari Acque Abbronzanti 1.432.183 1.253.021 -8,0% -12,5%
Solari Olio Abbronzante 918.847 943.696 2,4% 2,7%
Solari Stick Solari 370.891 484.465 37,2% 30,6%
Solari Autoabbronzante 195.359 144.145 20,5% -26,2%
Solari Gel-Mousse Abbronzante 52.365 59.186 7,0% 13,0%
Solari Salviette Abbronzanti 190.855 163.676 -25,7% -14,2%

In controtendenza rispetto al trend generale of the whole sector, especially thanks to the growth
dei Solari, i Solari Crema Abbronzante mostrano una in Mass Retail in Areas 3 (+82.4%) and 4 (+145.3%).
riduzione del prezzo medio al litro (79,99 €/Lt; -3,7%), Bucking the trend with respect to the general trend of
accompagnata però da un aumento delle dimensioni Sun Care, Tanning Sun Creams show a reduction
dei formati venduti: questo porta il prezzo medio in the average price per litre (€79.99/Litre, -3.7%),
a confezione a crescere più di tutti gli altri but accompanied by an increase in the dimensions
segmenti (9,90€/Conf; +13,8%). of the sizes sold; this brings the average price
Inoltre, si osserva un incremento della per unit to grow more than all the other segments
pressione promozionale di +0,7 punti, (€9,90/unit; +13.8%). In addition, an increase in the
arrivando a pesare il 20,6% dei volumi promotional pressure of 0.7 points can be observed,
venduti e un ampliamento del numero medio reaching 20.6% of the volumes sold and an expansion
di referenze per punto di vendita a doppia cifra, of the average number of references per point of sale to
NIQ (NielsenIQ) is the leader pari al +21,1% rispetto all’anno precedente. a double digit, equal to +21.1% compared to last year.
in providing the most complete, Al contrario, i segmenti Latte Abbronzante On the contrary, the segments of Tanning Milk
unbiased view of consumer (+3,5% a valore; +0,4% a volume) (+3.5% by value; +0.4% by volume) and
behavior, globally.
Powered by a ground-breaking e Doposole (+4,3% a valore; +2,3% a volume) After Sun care (+4.3% by value; +2.3% by volume)
consumer data platform and mostrano crescite più contenute rispetto show more contained growth compared
fueled by rich analytic capabilities, al totale dei Solari e registrano entrambi to the total of Sun Care and both record
NIQ enables bold, confident
decision-making for the world’s un aumento del prezzo a volume più contenuto a more contained increase in the price by
leading consumer goods rispetto alla categoria dei Solari. volume compared to the category of Sun Care.
companies and retailers.
Using comprehensive data sets
and measuring all transactions
equally, NIQ gives clients
a forward-looking view into Any Promo Int.Idx Vol. / Any Promo Int.Idx Vol.
consumer behavior in order Totale Italia AT 27/04/25 AT 26/04/26 VAR. AT 27/04/25 VAR. AT 26/04/26
to optimize performance
across all retail platforms. SOLARI 21,8% 22,2% -0,8% 0,4%
Our open philosophy Solari Latte Abbronzante 21,5% 23,3% -1,1% 1,8%
on data integration enables Solari Crema Abbronzante 19,9% 20,6% 0,0% 0,7%
the most influential consumer
data sets on the planet. Solari Doposole 23,1% 21,9% 3,5% -1,2%
NIQ delivers Solari Acque Abbronzanti 22,5% 25,7% -1,9% 3,2%
the complete truth.
NIQ, an Advent International Solari Olio Abbronzante 24,7% 22,9% 1,4% -1,8%
portfolio company, has Solari Stick Solari 20,2% 21,3% -0,3% 1,2%
operations in nearly 100 markets,
covering more than 90% Solari Autoabbronzante 25,4% 17,2% 8,3% -8,2%
of the world’s population. Solari Gel-Mousse Abbronzante 32,0% 26,9% -1,1% -5,0%
For more information, visit
www.niq.com. Solari Salviette Abbronzanti 17,4% 8,2% -13,4% -9,1%

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